“We all have to pick our battles, climate change is mine, and proving it is possible to develop sustainably, we all know how it should be in the ideal world and what we do is help people fit their idealism into the constraints of the real world. The value goes both ways, developers want to do things right for various reasons but the issue is ‘how’ to drive sustainability with small daily changes – behavioral change, attitudinal change. The right approach, showing where there is value.”